Creative Direction • Strategy • Design
Creative
Innovative Strategic
A wise business friend once told me “To find the correct path forward, always start at the end and work your way back to the beginning. Then you’ll now how to get where you need to start, as well as how to get where you’re going.”
Yep, I thought it was weird too, but it works, and I do this with every creative challenge I tackle. Know your targeted destination, know what it takes to get there. It’s not all about the journey.
Professionally
Known for being the calm voice in the storm, a multi-tool creative asset, and the person you trust to get a job done right. Always ready to scale up or down a notch to fit into any role that gets a project completed.
- 20+ Years as a Creative Lead
Experience in agencies, in-house marketing teams, start-ups, as a business owner, and helping to build a franchise from scratch. - Extensive Portfolio
Developed over 20+ years, including strategic planning, creative direction, team building, and mentoring. - Diverse Creative Media Experience
Started in Print, moved to all things Digital, Radio, some TV, OOH, Events and Experiential. - Teacher to Dreamers
I love teaching and mentoring as much as creating. I really just love people. - Synergist
Mediator and motivator, I excel at being the person that keeps the ball rolling in the most positive fashion. I care about people and believe we achieve the most when we work together.
Creative Direction
I’ve been a creative lead at several companies. I love working with a diverstiy of minds. I’ve co-owned a successful firm for nearly a decade, excelled as a VP of Creative Services, lead teams as a Creative Director seven times. Twice I was hired as a Marketing Manager, but the job description, and my role, was somewhere between a Art Director and an Creative Director.
Clients as a CD:
Art Director
Creative Directors guide Art Directors and Art Directors lead projects and smaller teams.
I’ve been leading Art Direction for over 20 years. I’ve lead campaigns, individual projects and brainstormed with a robust diversity of regional and international creative teams.
Clients supported as an AD:
Designer / Artist
All the best Creative Directors I’ve known started as designers or writers. I started as a Graphic Designer and quickly advanced to Art Director in 18 months. I believe you have to know the basics and you have to keep learning and advancing your craft.
Clients as a Designer:
Personally
I care about the “story” of it all.
Every design and marketing challenge is it’s own story with a beginning and an end. It has characters, plot twists, a landscape and props.
I often tell my kids, “stories are the one thing in life that we collect, that we can freely give away, but still keep, and I believe they are truly the one thing you can take-with-you when you go.”
Find what inspires someone in each story and you can touch them emotionally. If you can do that they will want to keep the story.
Feel Free to Reach Out
& Say Hello!
If your interested in me tackling a creative project big or small, send me a quick email. Have an amazing day!