CONCEPTUALIZATION, REVITALIZATION & RE-IMAGINATION
LOGO Design
& BRANDING
Think of a company, organization or institutions as a person on a dating website (yes, scary analogy).
On most sites of this nature, the first thing you see is a photo of the person. If it’s a good photo it entices the viewers’ curiosity. If it’s an amazing photo, the viewer may engage eagerly. If it’s a photo that doesn’t really represent the person well, then the viewer may just move on.
Much like that photo, a company’s logo is often the first visual representation of that company a potential client or partners sees. It’s makes sense to take the time and make it not just a good representation, but an amazing one.
AMAZING LOGOS, AMAZING RESULTS
An amazing client with a charismatic leader full of energy and the desire to execute at the highest level in an industry the requires over-the-top production value, GBK Productions created unique and amazing events that promoted luxury and unique product to celebrities at openings of star studded events like the Oscar’s, Emmy’s, BET Awards, Sundance Film Festival and numerous more. Often supporting charity events as well, GBK made a name for itself as the premier event company in Hollywood for nearly two decades and their logo was everywhere.
Great company, great team, amazing owner (you ROCK Gavin) and they deserved an amazing logo.
Daily Body Restore is a Health & Wellness company focusing on a proprietary probiotic dietary supplement.
I was brought into revitalize and rethink the brand and wound up designing all of the companies materials. Bright logo in organic colors was quite the attention getter on big-box retail and pharmacy shelves in the United States and Canada.
Freedom Laser Therapy was started by a nice guy who wanted to bring an internationally popular treatment for smoking addiction to America. It had worked for him and he was eager to share.
For his new company he wanted a simple logo with a wellness industry feel that could be used on a wide range of marketing material, products and operational elements (uniforms, wall art, mobile chairs, vehicles, building signs, and so much more).
Franklin Fastener engineered clamping solutions is a premier manufacturer offering wire forming, metal stamping, and a variety of other assembly solutions to build standard clamps and custom parts for customers across a vast array of industries.
They needed a logo that visually demonstrated their product, while still being proportioned well for web use.
I was awarded The iRestore™ logo project after the success of developing the creative content for the Freedom Laser Therapy line. A product line spun off from the initial company, this product used similar technology but was targeted less to the Health & Wellness industry and more to cosmetic appearance.
Initially launch through online and print ads in publication like Sky Mall, it made great strides after appearing on various TV programs.
Though a small project for a small startup, I always enjoyed the client and the designs I created for them. Definitely not my usual color palette or design style, but the product and the client needed me to design for her and not for me. I still smile when I see the logo we came up with (every good logo is collaborative with the client – it’s their baby, pun intended).
So we talked over coffee, at length, and then I put her feelings into a visual representation so others could see the joy she felt as she created her products for the most fragile and wonderful of clientele.
Feel Free to Reach Out
& Say Hello!
Questions, queries, ponders or for pointers.