LOGO Design
& Visual BRANDING

Daily Body Restore™ is a Health & Wellness company focusing on a proprietary probiotic dietary supplement.

I was brought into revitalize and rethink the brand and wound up designing all of the companies materials. Bright logo in organic colors was quite the attention getter on big-box retail and pharmacy shelves in the United States and Canada.

Freedom Laser Therapy® was started by a nice guy who wanted to bring an internationally popular treatment for smoking addiction to America. It had worked for him and he was eager to share.

For his new company he wanted a simple logo with a wellness industry feel that could be used on a wide range of marketing material, products and operational elements (uniforms, wall art, mobile chairs, vehicles, building signs, and so much more).

Franklin Fastener® engineered clamping solutions is a premier manufacturer offering wire forming, metal stamping, and a variety of other assembly solutions to build standard clamps and custom parts for customers across a vast array of  industries.
They needed a logo that visually  demonstrated their product, while still being proportioned well for web use.

Though a small project for a small startup, I always enjoyed the client and the designs I created for them. Definitely not my usual color palette or design style, but the product and the client needed me to design for her and not for me. I still smile when I see the logo we came up with (every good logo is collaborative with the client – it’s their baby, pun intended).

So we talked over coffee, at length, and then I put her feelings into a visual representation so others could see the joy she felt as she created her products for the most fragile and wonderful of clientele.

GD Productions™ was a startup when I was asked by a colleague (now a dear friend) to develop a logo for her fledgling modeling agency. Feed up with agencies that treated models poorly she decided to start her own. That was two decades ago and she only grown and succeeded.

Two guys starting a new company in a small warehouse in Southeastern Michigan wanted a logo that their small engineering, machine design and development company could grow with. Over 20 years later and that little company known as Michigan Custom Machines™ (MCM) has grown and excelled. The logo, as initially requested has grown with them.

A local fan favorite for years, Rosie O’Grady’s Irish Pubs were several locations that evolved when the owner of a singular “O’Grady’s” wanted to opens multiple locations with more of a sports bar feel and menu. I was given the honor of developing a new logo and brand specifications (maintaining the parent companies color specs) for the new restaurants. I was given the latitude to do what I felt was necessary to evolve the new visual identity to be bold, eye catching and target market appropriate.

My design for California BodyGlow™, a spray on tanning company in Los Angeles, was simple and clean based around a warm and inviting color palette. The photos here show the brand in use at a celebrity “gifting suite” for the Emmy Awards (photography by N. Prommer). The company had taken one of it’s portable spray tan booths and one of our team was handing out gift certificates. I would have loved to have done the logo as an applique on the pop-up both itself, but time constraints didn’t allow.

I was awarded The iRestore™ logo project after the success of developing the creative content for the Freedom Laser Therapy line. A product line spun off from the initial company, this product used similar technology but was targeted less to the Health & Wellness industry and more to cosmetic appearance.

Initially launch through online and print ads in publication like Sky Mall, it made great strides after appearing on various TV programs.