You Made it! Look Around. Creative Direction Portfolio.
Creative Direction
& Strategy
I adopted the mantle of creative director when I was young and brash. I had just started my own firm, hired a team, rented a downtown two story and had the clients. I then busted my _____ to earn it. It definitely was lessons learned “the hard way”. I carried that knowledge into the years that followed tackling nearly every kind of multichannel campaign, with multinational brands and diverse teams that came my way.
I love the creative challenge, but even more I love the teams, the collaboration and the fun of the knowledge we succeeded together for ourselves, our company and end user.
The Creative Direction section of my site is still in development so check back for expanding content! You can also review the “Design” pages of my site for “skill-specific” samples of my work.
Freedom
Freedom Laser Therapy
What happened when and altruistic entrepreneur meets a creative whirlwind; you take a startup from a passionate concept to #1 in it’s industry in a year and a half. Then you franchise it!

Plastic
DME - Detroit Mold Engineering
My role: revitalize a once industry-leading, Detroit-based global corporation that had seen over a decade of brand decline—and make it exciting and relevant again. And yes, we did that.
Doorways
JELD-WEN Window & Doors
Team JELD-WEN wanted someone to run the existing creative team for one company while simultaneously building a new one at a different company on the other side of the country. You have to love a challenge!
Health
DBR - Daily Body Restore
When you have a great product but you can’t get it onto the shelves of Big Box retailers you need to seriously look at not only the visual identity of the product but additionally the strategy your company’s using to market it. Lets get you in Walmart and more.
Let’s Start Something new
Say Hello!
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