Creative Direction
DBR
Daily Body Restore
Visual Identity Makeover & More
Daily Body
Restore
A Visual Identity Overhaul
When a driven entrepreneur and single mother spent years working alongside doctors to develop a probiotic formula that helped address her own health challenges, the result was Daily Body Restore Probiotics—a product with a powerful story and real benefits. What the brand lacked, however, was a cohesive visual identity that could compete at the national level and capture the attention of big-box retailers and pharmacy chains. A mutual contact in the health and wellness space introduced the founder to me, and I was brought in to elevate the brand and position it for mass retail success.
Core Challenge
The challenge at Daily Body Restore was transforming a scientifically sound, founder-led health brand into a market-ready consumer product that could compete in a crowded retail landscape. I built and led an internal creative team to develop cohesive print, web, and TV media, and spearheaded a complete reimagining of the brand’s visual identity and core marketing materials. By aligning the creative direction with retail expectations, we secured product placement with major retailers like Walmart and Meijer, supporting a successful launch and driving a measurable increase in customer orders through targeted, on-brand cross-channel advertising.
Job Title
Creative Director
Operational Role
Develop & Lead Marketing & Creative
Everything below is the end result of the work of myself, my amazing team (Special shout out to Nate Klenk – video post & Joomla extraordinaire).
Soft Skills
- Team Development & Leadership
- Communication & Presentation
- Creative Vision & Conceptual Thinking
- Collaboration & Interpersonal Skills
- Emotional Intelligence
- Adaptability & Flexibility
- Problem Solving & Decision Making
- Critical & Analytical Thinking
- Time Management
Hard Skills
- Brand Strategy Development & Execution
- Creative Direction
- Visual Merchandising
- POP Design
- Visual Identity & Messaging
- Budget Development & Management
- Resource Acquisition & Management
- Employee Hiring and Retention
- Advanced Software Proficiency
- Art Direction
- Typography & Composition
- Video Direction
- Web Visual Marketing
- eCommerce Development
- Package Design
Visual Identity Makeover
Objective:
Redefine and elevate the visual identity for Daily Body Restore, creating a cohesive, modern system that can scale across all product lines and future marketing materials — both print and digital.
Context:
The visuals presented reflect the previous branding used online and at local market activations prior to my arrival. While they demonstrate effort and early brand-building, the current identity lacks cohesion, sophistication, and the strategic clarity needed to compete in today’s wellness market.
Next Steps:
- Develop a refreshed visual system (typography, color, iconography, imagery, packaging).
- Establish consistent brand guidelines to ensure continuity across channels.
- Apply the new system across all touchpoints: packaging, e-commerce, social, trade show materials, and digital advertising.
Phase I – Executoin Highlights
- Refreshed Visual System:
A brighter, more visually impactful logo was developed, evolving from the previous design. The new logo features a bolder, more legible typeface, enhancing brand recognition across digital and physical platforms. - Updated Color Palette:
The color system was reimagined with brighter, more organic tones to better reflect the brand’s wellness ethos and to increase visibility on retail shelves. - Brand Guidelines:
Comprehensive brand guidelines were created and compiled into a formal Brand Specifications Document, ensuring design consistency across all internal and external communications. - Rollout Across Touchpoints:
The updated visual identity has been systematically applied across key brand touchpoints, including:-
- Product packaging
- Social media
- Sales and marketing collateral
- Digital campaigns
- Broadcast advertising
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Phase II – Brand Evolution
Following positive feedback from Walmart, Meijer, and independent consumer surveys, we advanced to Phase II of the visual identity rollout. This included a full update of all packaging and retail-facing elements—from POP displays and marketing collateral to in-store support materials—aligned with the new brand “look & feel.”
The refreshed design marked a deliberate shift away from the softer, organic aesthetic of previous iterations in favor of a bolder, more modern visual language. This move significantly enhanced shelf impact and improved brand visibility against key competitors within the category.
Digital Media: Web, Social & Broadcast
As the brand evolved, a consistent visual and messaging strategy was implemented across all digital and media channels to ensure cohesive consumer experience and brand integrity.
Key initiatives included:
- Launch of a new corporate website with integrated eCommerce functionality
- Development of a branded Amazon storefront
- Execution of targeted social media marketing campaigns
- Collaboration with industry experts, including fitness professionals and medical specialists, to enhance credibility and reinforce the brand’s focus on efficacy and wellness
It’s always nice seeing brands you helped develop on your favorite sitcom as well – fun and really helpful in marketing. For fun, find the latest DBR box in the kitchen image.
Feel Free to Reach Out
& Say Hello!
If your interested in me tackling a creative project big or small, send me a quick email. Have an amazing day!