DEFTLY DESIGNING FOR DIGITAL INTERACTION. I do Website Design PLUS!
UI, Email,
Social &
WebSite DESIGN
I remember the early debates amongst executive about whether the internet and websites would change business. That’s how long I’ve been working with websites and fulfilling various UI needs.
I’ve digitally touched sites and interfaces for franchises, B2B, B2C, global corporate, “As Seen On TV” and small startups. My backgrounds extend from site design, to eCommerce, email campaign development, and social site marketing. Concept to completion.
Website, eCommerce & Social Media Design
Brand Consistent Design with Intuitive UI Structure
Sentec Automation®
OVERVIEW
Engagement Definition:
Creative Director Web (Contract)
Trusted with updating a 1990’s website to a more modern products & services e-commerce site. Built in Magento and tied into a back-end product database this site was very brand-centric and was active for years.
Cross platform marketing was developed carrying the brand and it’s products across print ad, peripheral print materials, banner ads on linked sites, digital monthly product newsletters, all tied to newly redesigned and expanded website and social platforms (LinkedIn, FaceBook & You Tube). Highly successful (based on views and click through metrics) product informational video were developed to promote new products.
Assignments & Project Notes:
- Website design
- Built with Magento
- Tied to proprietary back-end product datatbase
- eCommerce
- Email campaign design & deployment
- Digital product newsletters
- Social site coordinated branding & marketing
- Photo shots – eCommerce products
- Video shoots – web product vlog
- Graphic Design: banner design, paid ads, corresponding print material
- SEO/SEM
DME® Mold Enginnering
OVERVIEW
Engagement Definition:
Website Design: Redesign existing site from the ground floor up. Developed a digital road-map leading to discernible traffic boost via successful enterprise site launch with a robustly targeted content plan for five product divisions across the U.S. & Canadian markets. Guided consistent brand use on sites across numerous divisions globally including logo guidelines, brand strategies, and content.
Assignments & Project Notes:
- Assemble internal core team: engineering, marketing, sales, and operations
- Fullstack website design: site map, wire-frame, prototype, final site design
- Create new graphics & update old content for search engines
- Built in WordPress
- Set up key words, Yoast, meta data and other SEO needs
- Login section with downloadable content for team member
- Social site coordinated branding & marketing
- Tie into existing eCommerce pages
- Motion graphics
- Graphic design: banner design, supporting launch print material.
- Corresponding email campaign for launch & for all new products
- Dynamic site construction
- UI – user interface design for new moldbase e-store configurator
- Follow-up clone sites for Europe, Asia, and South America
Managing Brand Across Multiple Sites
My primary responsibility was to ensure brand consistency and unified messaging across all platforms. Shown below:
• DME North American Corporate Site
• The DME eCommerce Site
• Plastics University eLearning Site
• DME Blog
Email, Media Campaigns & PPC
Beyond website development, I also led creative efforts during the company’s largest wave of product and service launches in over two decades. Each rollout was supported with full-funnel marketing strategies, including: targeted email campaigns, monthly newsletters, online white-papers, paid media (PPC), conversion-optimized landing pages, refreshed sales enablement tools, and lifecycle content designed to drive engagement, capture leads, and maintain sustained visibility across channels.
Global & Industry-Focused Digital Expansion
This included designing, managing, and launching regional websites (LATAM, Asia, Europe), creating industry-specific microsites, and enhancing DME’s social media presence—aligning each initiative with strategic goals set by senior leadership.
GD Productions® Model & Talent
OVERVIEW
Engagement Definition:
Website Design: Create new website for emerging modeling agency. Maintain brand specifications and essence. Design needed to be elegant but also functional. Site Featured online enrollment forms, and a password secure section where models could access necessary materials as needed. Initial site redesigned by another vendor a few years back.
Assignments & Project Notes:
- Website design (built with Adobe Dreamweaver)
- Include online enrollment forms
- Login section with downloadable content for team member
- Social site coordinated branding & marketing
- Photo acquisition and retouching
- Motion graphics
- Graphic design: ad banner, supporting launch print material
- Basic SEO content
Reverend® Guitars
Engagement Definition:
Website Design: Develop prototype designs for a new website for Reverend Guitars for owners (Joe Naylor and Ken Haas). Maintain brand specifications and essence. Design UI for new “Retailers Page” and enhance deign of product page to include a wealth of additional product specific content and images. Site redesigned in 2023.
Assignments & Project Notes:
- Website UI designs
- Built with Adobe Dreamweaver
- New UI designed to work into existing eCommerce back-end
- Login section with downloadable content for registered retailers
- Photo acquisition and retouching
- Email campaigns
Email Campaigns & Modular Asset Creation
Designing emails that generate engagement, are template driven and ready for Enterprise AI.
(I threw in a couple of older client campaign samples just for fun.)
JELD-WEN®
OVERVIEW
At JELD-WEN, I led efforts to streamline how new content was deployed across B2B channels by equipping regional teams—such as MMI Door in the Midwest and ABS Building Supply on the West Coast—with customizable templates for email and print campaigns. This approach improved speed to market, ensured brand consistency, and allowed localized teams to execute with greater autonomy.
Retailer-Specific Experience Design For MMI & ABS:
Optimize Product Detail Pages (PDPs):
Developed rich media assets, infographics, and enhanced product imagery to drive engagement and improve conversion rates on key retail partner sites.
Design Modular Creative Assets:
Created flexible templates and scalable content systems that allowed for quick adaptation across promotions, product launches, and region-specific initiatives.
Sentec Automation®
OVERVIEW
In addition to leading the redesign and UX optimization of Sentec’s website and social channels, I managed ongoing email marketing campaigns using custom-built frameworks, as modern enterprise platforms like HubSpot and Klaviyo were not yet widely adopted. Careful attention was paid to campaign architecture and A/B testing strategies to ensure data capture was accurate and actionable. This allowed us to track key KPIs such as CTR, open rates, and conversion funnels, enabling data-informed refinements to both content and targeting. Yes, I know that’s a lot of terms, but the web designers and marketing enthusiasts can decipher it. Today I would probably just funnel it all through Adobe GenStudio, but it wasn’t around when I was driving these campaigns.
Keeping Sentec Products Top-of-Mind
- Emails were hand-coded in HTML/CSS to ensure maximum control over layout and compatibility across devices and email clients. Inline styles and table-based layouts were used to maintain consistent rendering.
- Google Analytics: Campaign links were tracked using UTM tags (Urchin Tracking Module) appended to URLs. These parameters allowed performance to be tracked inside Google Analytics, giving visibility into traffic sources, bounce rates, and conversions attributed to email and social campaigns.
- Manual A/B Testing: Subject lines, CTA buttons, image placement, and send times were tested manually by splitting lists and tracking engagement across variations. Insights were compiled over time to inform performance benchmarks.
- Engaged Constant Contact with Basic Analytics: Used for sending campaigns. While not as robust as today’s tools, it still offered basic metrics like open rate, click-through rate, and unsubscribes.
- Custom Back-end Dashboards & Spreadsheets: To monitor long-term trends and correlate campaign performance with sales activity or user behavior, data was pulled manually into Excel or custom-built dashboards, combining inputs from email platforms, website analytics, and CRM exports.
GBK Production®
OVERVIEW
I was originally brought on as an external Digital Art Director during GBK Productions’ startup phase to develop the brand’s visual identity and guide its early digital marketing efforts. At the time, GBK was a new player in the celebrity event space, and it was important to establish a visual presence that reflected both luxury and exclusivity while appealing to high-profile talent, sponsors, and press.
Event Promotional Via Digital Campaigns & A-List Email Invitations:
In addition to branding, I created and deployed GBK’s first digital event promotion campaigns and A-list invitation strategy. These campaigns were built with a personalized, relationship-first approach and supported by early engagement metrics to ensure content was reaching the right celebrity and industry audiences. The goal was to drive attendance, brand association, and long-term partner alignment across GBK’s entertainment and luxury brand activations.
In later years, GBK would call upon me for various print, digital and 3D animation projects that require maximum creativity and typically a short timeline.
It’s been rewarding to see the brand grow into a major name in celebrity gifting and high-profile experiences—its success rooted in the same foundational branding and audience targeting strategies we implemented in those early campaigns.
Rock’n’Roll Fantasy Camp LA®
OVERVIEW
OK, so I only managed to save one sample from the work done for the amazing crew at Rock ‘n’ Roll Fantasy Camp in Los Angeles, but I had to include it. It’s older work (check the date of the art) but it’s shear FUNNESS level warranted a place. Technology wasn’t what it is today… so many low-res images from clients. It may not be Coke or Nasa, but it’s certainly ROCK ‘N’ ROLL BABY!
Your Invited to a Once-in-a-Lifetime Learning Experince
This was an easy sell. Regardless of the year, there are some products that only require a few pictures and a bunch of text explaining how much fun others have had and your hooked. All you need is the right email list and “wallah” bookings galore.
Feel Free to Reach Out
& Say Hello!
If your interested in me tackling a creative project big or small, send me a quick email. Have an amazing day!