Thank You Apple
It’s been a long while since Apple produced an ad that touched me emotionally. This holiday season they have created a piece of work that truly did just that (see video below).
The product that is featured in this ad is the new Apple AirPods Pro 2. I’ve been eager to see this product released as I had heard earlier in the year that they would include a built in hearing aid. I personally know family members that would benefit from this new feature and as such my curiosity was peaked. I knew this would be a game changer in the lives of many people in the world, and Apples newest ad simply drove that feeling home.
To the team at Apple, “thank you”. It’s nice to see that someone at Apple still understands how their devices can impact things in life that are more important than a new fashion trend or a new online gaming environment. I found this so impactful that I took the time to add a blog section to my website just so I could post the following;
Thank You Apple… for this product that will benefit untold masses and for such a seasonal, yet timeless, heart touching piece of creative story telling.
Thank you and well done.
RM
